The AHICE brand was created in 2010 as the Australasian Hotel Industry Conference and Exhibition (AHICE) and has since grown into the leading operations and investment forum in Asia-Pacific.

The aim was to create a forum for established, and emerging, leaders in the large hotel industry from around Australasia to form relationships and learn from the best.

Since the event was launched, over 13,000 people have attended AHICE and now the conference is being extended into the New Zealand market, focused on both the nation and the Pacific Islands.

AHICE is owned and operated by Travel Business Media, which has media and conference businesses in Australia, New Zealand, Singapore and the United States, including HM magazine (plus the website and newsletter), the HM Awards for Hotel & Accommodation Excellence and executive travel publication Wayfarer.