The all-new, fast format and networking focused ‘AHICE Social’ brand has made its global debut in London last October, with a VIP event for over 80 leading hoteliers, owners, investors and advisors at the world-renowned Silverleaf bar.

The AHICE London Hotels Social event was held at Pan Pacific London’s Silverleaf and featured three fast-format panels all focused on the UK Capital – a luxury hotels outlook, investment and development outlook, and a wellness outlook – alongside a Q&A with Allsaints Founder and fashion pioneer Stuart Trevor who spoke about his new sustainable brand.

Guests were also treated to a fashion parade with Pan Pacific staff modelling Trevor’s latest upcycled and legendary range, followed by world-class cocktails from the Silverleaf team and premium wines from McLaren Vale’s Dandelion Wines, as seen in Qantas and Singapore Airlines First and Business Class.

The 3.5-hour London event was the first in a series of mini-summits that include market snapshots and fantastic networking under the AHICE Social brand, with events set to be held in key cities in 2025 in London, Los Angeles, Perth and Sydney.

“Our new ‘AHICE Social’ brand is a playful concept that delivers high-quality content alongside what everyone wants now – top-quality networking,” said AHICE Group President and HM Editor-in-Chief, James Wilkinson.

AHICE events globally attract the most senior hotel industry professionals.

• 45% are Managing Directors, Chief Operating Officers, Vice Presidents, General Managers and Principals
• 40% are Department Heads, Business Directors, Controllers, Managers, Consultants and Advisors
• 15% are 15% are Suppliers, Media and other Hotel Staff

Networking opportunities have proven popular at AHICE events, so a spin-off, AHICE Socials debuted in October 2024 in London.

view the program below.