EMMA TERRY

Chief Executive Officer, South Australian Tourism Commission

Emma Terry is the Chief Executive Officer of the South Australian Tourism Commission commencing the role in January 2023. Prior to joining the SATC Emma was the CMO of Tourism Tasmania and was responsible for the strategic design and development of the demand generation program including the highly regarded ‘Come down for Air’ brand platform and architected the ‘Off Season’ initiative which challenges the perceptions of Australians that winter should be avoided not embraced. Emma also provided strategic leadership in the Agency’s digital transformation, sector plans, and T21 positive impact agenda.